Roanoke Area Retail Information

Per Household Retail Sales: 1998

Locality	Sales	Rank
Terre Haute, IN	$51,080	1
Rapid City, SD	$42,451	2
Myrtle Beach, SC	$41,079	3
Sioux Falls, SD	$41,050	4
Springfield, MO	$40,155	5
ROANOKE, VA	$34,777	26
Orlando, FL	$32,127	60
San Francisco, CA	$28,111	159
Chicago, IL	$27,168	192

Source: Sales and Marketing Management, 1999 Survey of Buying Power

1998 Retail Sales by Category: ROANOKE MSA

Roanoke City
($1,000's)

Roanoke County
($1,000's)

Salem City
($1,000's)

Botetourt County
($1,000's)

TOTAL
($1,000's)

Apparel

62,998

26,594

3,526

515

93,633

Auto

91,460

20,549

22,751

18,752

153,512

Food

264,241

221,274

131,582

45,748

662,855

Furniture

99,159

58,310

12,582

1,704

171,755

General Merchandise

339,519

81,426

73,303

3,692

497,940

Lumber

242,572

30,449

52,626

17,845

343,492

Fuel

8,884

---

---

---

8,884

Machine

79,845

37,357

48,234

17,143

182,578

Miscellaneous

258,274

99,806

55,968

11,084

425,132

Hotel, etc.

25,321

16,720

6,463

5,105

53,609

Alcohol

5,701

4,832

1,488

161

12,181

Other*

7,162

8,371

9,351

4,511

29,395

TOTAL**

1,485,135

605,689

417,872

126,260

2,634,956

* "Other" includes non-classified and unidentifiable data.
** Rounding of figures creates some discrepancies between totals.

Source: Commonwealth of Virginia Department of Taxation
February 1, 1998 to January 31, 1999 Taxable Sales Annual Report

Regional Sales and Regional Markets:

Roanoke MSA

1999 Survey
of Buying Power

1988

1998

% Change

Population

230,500

230,100

(.2)%

Households

89,100

93,700

5.2%

Effective Buying Income*

$2,803,339,000

$4,035,411,000

44.0%

Total Retail Sales

$1,851,214,497

$2,634,955,597

42.3%

Roanoke Metropolitan Area Regional Markets - 1999

Markets

Population

Households

Effective Buying
Income (1,000's)

Primary**

235,500

95,500

4,108,439

Secondary

187,300

70,200

2,588,628

Tertiary

208,945

81,840

2,739,388

TOTAL

631,745

247,540

9,436,455

Source: Sales and Marketing Magazine Survey of Buying Power, 1999

* EBI = Income minus Taxes and Housing
** Primary = MSA plus Craig County; Secondary = Bedford County, Bedford City, Franklin County, Montgomery County; Tertiary = Floyd County, parts of Patrick (50%), Henry (60%), Pittsylvania (40%), Campbell (30%), Amherst (10%), Rockbridge (40%), Alleghany (90%), Giles (60%) and Pulaski (45%) Counties, Lynchburg City

Major Retail Centers:

Roanoke Valley

RETAIL CENTER

MAJOR TENANTS

FLOORSPACE
(SQ. FT.)

Crossroads Mall
(Hershberger and Williamson)

K-Mart
Waccamaw Superstore
Babies R Us
Goody's
Circuit City
Other
TOTAL

87,466
69,191
14,282
25,869
71,044
247,696
515,548

Downtown

TOTAL

1,006,555

Tanglewood Mall
(Roanoke County)

J. C. Penney
Belk
SteinMart
Kroger
Other
TOTAL

139,616
109,034
36,000
55,193
397,868
737,711

The Plaza of Roanoke Salem
(Melrose and Peters Creek)

US Factory Outlets
Other
TOTAL

36,000
195,454
231,454

Towers Shopping Center
(Colonial and Brandon)

Heironimus
Kroger
Great Additions
Mae's Fabrics
Other
TOTAL

45,000
33,250
15,000
10,133
186,617
290,000

Towne Square
(Hershberger Road)

Sam's Wholesale
Warehouse
Phar-Mor
Office Max
Heironimus
A & N
Other
TOTAL

100,820

79,000
23,500
40,700
10,000
144,980
399,000

Valley View Mall
(Hershberger Road)

Sears
Hecht's
J. C. Penney
Belk
Other
TOTAL

140,040
100,000
91,780
91,445
369,173
792,438

Valley View Crossing
(Valley View Road)

Best Buy
PetsMart
Target
Staples
TOTAL

42,973
26,040
122,519
24,048
215,580

Climate Back to Guide Transportation

	Roanoke City ($1,000's)	Roanoke County ($1,000's)	Salem City ($1,000's)	Botetourt County ($1,000's)	TOTAL ($1,000's)
Apparel	62,998	26,594	3,526	515	93,633
Auto	91,460	20,549	22,751	18,752	153,512
Food	264,241	221,274	131,582	45,748	662,855
Furniture	99,159	58,310	12,582	1,704	171,755
General Merchandise	339,519	81,426	73,303	3,692	497,940
Lumber	242,572	30,449	52,626	17,845	343,492
Fuel	8,884	---	---	---	8,884
Machine	79,845	37,357	48,234	17,143	182,578
Miscellaneous	258,274	99,806	55,968	11,084	425,132
Hotel, etc.	25,321	16,720	6,463	5,105	53,609
Alcohol	5,701	4,832	1,488	161	12,181
Other*	7,162	8,371	9,351	4,511	29,395
TOTAL**	1,485,135	605,689	417,872	126,260	2,634,956

1999 Survey of Buying Power	1988	1998	% Change
Population	230,500	230,100	(.2)%
Households	89,100	93,700	5.2%
Effective Buying Income*	$2,803,339,000	$4,035,411,000	44.0%
Total Retail Sales	$1,851,214,497	$2,634,955,597	42.3%

Markets	Population	Households	Effective Buying Income (1,000's)
Primary**	235,500	95,500	4,108,439
Secondary	187,300	70,200	2,588,628
Tertiary	208,945	81,840	2,739,388
TOTAL	631,745	247,540	9,436,455

RETAIL CENTER	MAJOR TENANTS	FLOORSPACE (SQ. FT.)
Crossroads Mall (Hershberger and Williamson)	K-Mart Waccamaw Superstore Babies R Us Goody's Circuit City Other TOTAL	87,466 69,191 14,282 25,869 71,044 247,696 515,548
Downtown	TOTAL	1,006,555
Tanglewood Mall (Roanoke County)	J. C. Penney Belk SteinMart Kroger Other TOTAL	139,616 109,034 36,000 55,193 397,868 737,711
The Plaza of Roanoke Salem (Melrose and Peters Creek)	US Factory Outlets Other TOTAL	36,000 195,454 231,454
Towers Shopping Center (Colonial and Brandon)	Heironimus Kroger Great Additions Mae's Fabrics Other TOTAL	45,000 33,250 15,000 10,133 186,617 290,000
Towne Square (Hershberger Road)	Sam's Wholesale Warehouse Phar-Mor Office Max Heironimus A & N Other TOTAL	100,820 79,000 23,500 40,700 10,000 144,980 399,000
Valley View Mall (Hershberger Road)	Sears Hecht's J. C. Penney Belk Other TOTAL	140,040 100,000 91,780 91,445 369,173 792,438
Valley View Crossing (Valley View Road)	Best Buy PetsMart Target Staples TOTAL	42,973 26,040 122,519 24,048 215,580